About Us
Sparrow is transforming industrial spare parts management, aiming to cut the global $1 trillion stock by reducing overstock and waste, making our customers more economical and sustainable.
Our SaaS platform, powered by big data and AI, enhances data quality and optimizes maintenance logistics, ensuring timely and cost-effective parts availability.
Serving leading companies, such as Bayer AG and Mahle GmbH, we are expanding our reach from our Berlin headquarters, both in Europe and worldwide.
Our Operating Principles
Analytical and data-driven – we believe in magic only if it fits in an Excel formula.
Relentless – we stop dancing 2 hours after the party has ended.
Brutally honest – we can’t help but say what we think.
Long-term thinker – we appreciate that great things take time to build.
Entrepreneurial mindset – we find opportunities everywhere.
About The Role
We’re looking for a hands-on and versatile Marketing Manager to help us scale our marketing efforts across content, CRM, digital campaigns, and sales enablement. This role is perfect for someone who thrives in a fast-moving environment, is curious about the intersection of AI and marketing, and loves turning strategy into execution.
You’ll work closely with sales, product, and leadership teams to deliver measurable impact on awareness, lead generation, and customer engagement.
What You’ll Do
Content & Brand Marketing
Create compelling B2B content, including blog posts, whitepapers, case studies, and email campaigns.
Manage our CMS and track content performance to continuously improve ROI.
Support brand development through creative, audience-first storytelling.
Sales Enablement & CRM
Develop and maintain sales enablement materials such as decks, product sheets, and email templates.
Collaborate with the sales team to ensure alignment and support across the funnel.
Develop and execute CRM and automation campaigns to optimize the pipeline and improve lead engagement and conversion (tools like HubSpot, Monday CRM, Salesforce, etc.).
Digital Campaigns & Marketing Tools
Drive and support digital campaigns across platforms like LinkedIn, email, and performance marketing channels.
Explore and implement AI-based marketing tools for content automation, audience segmentation, and productivity gains.
Project & Stakeholder Management
Manage cross-functional projects (e.g., website relaunch, campaign execution) from concept to delivery.
Work with product, sales, and external partners to execute projects on time and to a high standard.
Analytics & Optimization
Track and analyze marketing metrics to understand performance and areas for improvement.
Report on results with actionable insights that inform future campaigns.
What You’ll Bring
Must-Haves
2–4 years of B2B marketing experience, ideally in SaaS or manufacturing industries.
Proven ability to create high-quality content and manage campaigns with measurable impact.
Hands-on experience with CRM platforms (e.g., HubSpot, Monday CRM, Salesforce).
Curiosity and basic knowledge of AI tools in marketing.
Strong organizational and project management skills, with experience using tools like Asana or Trello.
Analytical mindset and attention to detail.
Creativity and a proactive approach to problem-solving and experimentation.
Excellent written and spoken English; strong German language skills are a big plus.
Personality Fit
Self-driven, organized, and curious.
Comfortable working independently and collaboratively.
Detail-oriented with high standards of quality.
Passionate about emerging technologies and eager to learn.
Why Join Us?
Impact: You’ll play a key role in building a high-functioning marketing foundation.
Innovation: Work at the edge of AI, industrial SaaS, and sustainable operations.
Growth: Gain broad exposure and real ownership in a high-growth company.
Team: Join a sharp, fun, and driven team that values transparency and autonomy.
At Sparrow, we value diversity and are committed to creating an inclusive environment where everyone feels empowered to contribute and succeed.
Sounds interesting to you? Hit the apply button :)